80年前,上海的空中开始传出载着音乐的电波,这也是广播第一次出现在中国;80年后,上海成为中国少数几个能听到10个以上广播专业频率的城市。 上海广播业自20世纪90年代初建立两个平行的省级电台——上海电台和东方电台后,在竞争中获得了较快的发展,然而,面对日趋激烈的传媒竞争环境,原有的两家电台在节目设置、资源利用以及机制、体制等方面存在雷同、重复、低效的现象。 Eighty years ago, airwaves carrying music began to appear in the air in Shanghai. This was the first time that a broadcast took place in China. After 80 years, Shanghai became one of the few cities in China that could hear more than 10 radio programs. Since the establishment of two parallel provincial radio stations, Shanghai Radio and Dongfang Radio, in the early 1990s, the Shanghai broadcasting industry has enjoyed rapid development in competition. However, in the face of an increasingly fierce media competitive environment, the original The two stations are similar, repetitive and inefficient in terms of program settings, resource utilization, mechanisms and systems.