传统的世界与网络世界有很多有趣的类比。网站是媒体,或者网站是通路,都是耳熟能详的类比方式。但是这样的类比方式其实都只是一种很模糊的概念,里面的细节其实还有很多是值得我们翻出来玩味的。塑造集客力例如,如果我们把入口网站比做百货公司,那么一个入口网站该做的事情是什么?想想看百货公司最擅长的是什么?最有优势的又是什么?“集客力”,始终是百货公司最大的优势。提供一个统一规划过的商场,定期举办各种行销活动,与商场内的商家专柜共存共荣,这是一般百货公司必须要做的事情,只要人进来了,在商场内消费的机会就大增。此外,提供“一站购足”的消费服务也是百货公司的一 There are many interesting analogies between traditional and online worlds. Website is the media, or the site is the gateway, are familiar analogy. However, such an analogy is actually only a very vague concept, there are actually many details that are worth pondering us to ponder. For example, if we compare an entrance site to a department store, what should an entrance site do? Think about what a department store is best at and what is the most advantageous? It is always the biggest advantage of department stores. Provide a unified planning of the mall, regularly organize a variety of marketing activities, shopping malls and counters coexistence and common prosperity, which is generally the department store must do, as long as people come in, spending on the mall greatly increased . In addition, consumer services offering “one stop shopping” are also department stores