随着社会主义市场经济体制的建立，中场主体间的品牌竞争越来越激烈，商标策略的运用也随处可见。名酒“茅台”加大了广告宣传力度，保证了茅台酒销售长盛不衰，也使“茅台”商标的无形资产积累更加丰厚；五粮液酒厂除了正常使用“五粮液”主商标外，先后开发了“五粮春”、“ With the establishment of the socialist market economic system, the brand competition among the midfield players has become increasingly fierce. The use of trademark strategies can be seen everywhere. Famous wine “Maotai” has increased its advertising efforts to ensure that the Maotai liquor sales growth is not bad, but also to “Maotai” trademark more substantial accumulation of intangible assets; Wuliangye winery in addition to the normal use of “Wuliangye” main trademark, has developed “Wulianchun”, "