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如何才能做成一个成功的自媒体?通过中介胜经的案例,我们可以得到一些启示。微信已经成为当代人际交流的一种重要手段,尤其是比较适合年轻的人口群体。它所具有的便捷性、互动性、原创性使得微信自媒体成为有效的媒体传播工具。企业和个人都可以利用微信公众号开展对企业和个人品牌的信息传播,并与用户进行对话。本刊特邀南开大学商学院现代管理研究所所长李亚博士撰文来谈谈如何营造有影响力的行业自媒体,正
How can we make a successful self-media? We can get some inspiration through the mediation case. WeChat has become an important means of contemporary interpersonal communication, especially suitable for young population groups. Its convenience, interactivity and originality make WeChat an effective medium of media communication from the media. Both businesses and individuals can use WeChat public number to carry out information dissemination of corporate and individual brands and engage in dialogue with users. Articles invited Nankai University School of Modern Management Institute, Dr. Li Ya author to talk about how to create an influential industry since the media, is