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当前,在我国进入“世界大市场”体系的时候,存在着一种令人痛惜的现象:泱泱中国与“世界十大驰名商标”无缘;高档产品在欧美市场只能摆地摊,进星级市场如同登天;高质量产品只得寄别人同类产品名下才得以求得生存……,其原因归根到底是中国没有自己的世界名牌。 世界名牌难产原因 我国的世界名牌难产,其制约因素有国内因素和国际因素两种。先看国内制约因素。
At present, when China enters the system of “big world market”, there is a deplorable phenomenon: China is not associated with “the world’s top ten well-known trademarks”; high-end products can only be put on stalls in the European and American markets, The market is as good as the sky; high-quality products can only survive if they are sent to others under the same brand names. The reason is that China does not have its own world famous brand in the final analysis. The reasons for the world famous brand of dystocia China’s world famous brand dystocia, the constraints of domestic factors and international factors are two. Look at the domestic constraints.