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尽管目前国产手机在整体终端市场的销售数量占比在不断稳步攀升,但从今年以来各季度终端市场分析报告来看,全球手机市场的绝大部分利润依然被苹果和三星等大牌公司牢牢占据。为何会出现这种局面?应从外部和内部两个角度来分析。一是外部原因。国产手机行业的兴起时间并不长,在手机市场上占据品牌优势地位的依然是国际知名企业。品牌差异带来最直接的影响就是小品牌产品的附加价值难以提升,尽管当前国产手机的质量和整体均衡性已经基本接近国际大牌的水准(国际大牌也并非拥有绝对的质量优势),但通过市场比较不难看
Although the proportion of domestic mobile phone sales in the overall terminal market continues to steadily increase, most of the global mobile phone market is still firmly occupied by big-name companies such as Apple and Samsung, according to the terminal market analysis report of each quarter of this year. . Why does this happen? It should be analyzed from both external and internal perspectives. First, external reasons. The rise of domestic mobile phone industry is not long, occupy the brand position in the mobile phone market is still internationally renowned enterprises. The most direct impact of brand differentiation is that the added value of small-brand products is difficult to improve. Although the quality and overall balance of domestic-made handsets are basically close to the international big names (international big names do not have absolute quality advantages) More not ugly