我对北京广告行业的感觉,应该说是目前的北京有一个比较健康的业界生态。在中国特殊的地域条件下,形成北京、上海、广州这三个全国性的广告中心是必然的。但眼下三地广告圈在个性上的差别,终究敌不过广告行业发展的共同趋向。相信不久的将来,中国广告的三足鼎立,将更多地体现在地域的分工而非个性的区别上。北京的本地广告行业传统上受媒体的影响很大,因为全国性的大媒体都在北京,北京的本土代理商有得天独厚的地 I feel the Beijing advertising industry, it should be said that at present Beijing has a relatively healthy industry ecology. Under the special geographical conditions in China, it is inevitable to form three national advertising centers in Beijing, Shanghai and Guangzhou. But now the three advertising circles in the personality differences, after all, the enemy of the common trend of development of the advertising industry. I believe in the near future, the three pillars of Chinese advertising will be more reflected in the geographical division of labor rather than personality differences. The local advertising industry in Beijing has traditionally been heavily influenced by the media, as the nationwide big media outlets are located in Beijing and Beijing’s local agencies are blessed with