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我国从90年代开始提出鼓励发展绿色食品,1993年,中国绿色食品发展中心加入IFOAM,经过20多年的发展,我国绿色食品产业取得不小的成绩。然而在过去绿色食品研究发展过程中仅重视绿色食品认证过程及生产管理过程,忽略了绿色食品营销的重要性,本文站在营销的角度,分析我国绿色食品营销发展现状及存在的问题,提出我国绿色食品营销应采取的对策。
China started to encourage the development of green food from the 90s. In 1993, China Green Food Development Center joined IFOAM. After more than 20 years of development, China’s green food industry has made remarkable achievements. However, in the past, the green food research and development process only paid attention to the green food certification process and production management process, ignoring the importance of green food marketing. This article from the perspective of marketing, analysis of China’s green food marketing development status and problems, put forward our country Green food marketing should take countermeasures.