大众传播媒介面向广大公众,又具有引导舆论、监视环境、社会协调、延续文化规范的作用。正由于它的社会影响巨大,起到在某种程度上左右社会的作用,所以,任何一个社会都不能不对它实施控制,这是一种客观存在。大众传播的社会控制,是指各种社会因素、社会力量对大众传播实施的牵制、约束。这种控制都是从这个社会中产生出来并代表它的信仰和价值观的。因此,各 The mass media for the general public, but also has the guidance of public opinion, monitoring of the environment, social coordination, continuing cultural norms role. It is precisely because its social impact is huge and plays a role in controlling the society to some extent. Therefore, any society can not but control it. This is an objective reality. The social control of mass media refers to the various social factors and social forces to contain and restrict mass media. Such control derives from this society and represents its beliefs and values. Therefore, each