进入新世纪 ,期刊事业迎来了新的发展机遇 ,同时也遇到更严峻的挑战。科技期刊的生存与发展 ,已由原来单一依靠发行量 ,转变为以广告收入为主的新的经营模式。媒体利用自己的读者资源为产品的供求双方架起了桥梁 ,深受广大读者及厂商的欢迎。然而 ,纵观科技期刊的广告设计 ,特 In the new century, the periodical industry ushered in new opportunities for development, but also encountered more severe challenges. The survival and development of sci-tech periodicals have changed from a single reliance on circulation to a new management mode based on ad revenue. Media use their own readers resources for the product supply and demand both set up a bridge, welcomed by the majority of readers and manufacturers. However, look at the advertising design of science and technology journals, especially