本次产品设计案例研究,主要以食品包装(坚果包装)为例,对品牌“百草味”的包装现状进行分析,得出当前就国内市场上此类包装设计而言,单是在画面的趣味性有所显现,但是对于消费者互动参与心理的针对性设计不足。最终以此包装设计为基准,结合消费者的实际购买需求,对坚果包装的设计和发展趋势作一展望,以促使产品包装设计在今后能更好地满足大众的审美和实用需求。 This product design case study, mainly in food packaging (nut packaging), for example, the brand “Baicao taste ” packaging status analysis, concluded that the current domestic market for such packaging design, the single picture The interestingness has appeared, but the targeted design for consumer interaction psychology is insufficient. Finally, based on this package design, combined with the actual purchase demand of consumers, the paper designs the outlook and development trend of nut packaging in order to make product packaging design better meet the public’s aesthetic and practical needs in the future.