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随着信息技术的高速发展,传统电视媒体正面临着多元媒体迅速崛起的强烈冲击,为迎接挑战、实现自身的快速发展与转型,越来越多的电视媒体开始注意到电视节目主持人对于电视节目品牌构建的积极意义,故而其个人视觉形象符号的构成也随之成为电视节目品牌经营的重要组成部分。本文以“电视节目主持人视觉形象符号的构成与实现”为主要研究对象,来分析电视节目主持人视觉符号的构成以及其意义的生成策略。望对我国电视节目主持人品牌效应的产生及发展,提供具体的、有针对意义的策略。
With the rapid development of information technology, the traditional television media is facing a strong impact of the rapid rise of multi-media. To meet the challenge and achieve its own rapid development and transformation, more and more television media are beginning to notice that television presenters Program brand building positive meaning, and therefore the composition of its personal visual image symbol also will become an important part of the TV program brand management. In this paper, “the composition and implementation of the visual image symbol of the TV presenter” is taken as the main research object to analyze the composition of the visual symbol of the TV presenter and the generating strategy of its meaning. We hope to provide specific and targeted strategies for the emergence and development of the brand effect of TV presenters in our country.