论文部分内容阅读
韶山的政治品牌并不等于旅游市场品牌,红色革命资源知名度更不能自然转化为红色旅游名牌。如果长期囿于传统观念,沉醉于红色圣地的政治光环,满足于当前所取得的成绩,那么,在全国红色旅游迅猛发展的形势下,必将失去原有市场吸引力,不可能保持长久的生命力。因此,韶山的红色旅游资源开发要成为一项真正的政治工程、经济工程、文化工程,继而带动“五个示范工程”建设,就必须解决好红色旅游资源的可持续开发问题。
Shaoshan, the political brand does not mean that the tourism market brand, red revolutionary resources can not naturally be converted into red tourism brand names. If long-term traditional concepts, indulge in the political aura of the Red Holy Land, to meet the current achievements, then, in the country’s rapid development of red tourism situation, will lose its original market appeal, it is impossible to maintain long-term vitality . Therefore, the development of red tourism resources in Shaoshan should become a real political project, economic project and cultural project, and then lead to the construction of “five demonstration projects”, we must solve the problem of sustainable development of red tourism resources.