论文部分内容阅读
“既没有新产品发布,也没有新技术宣讲。”10月22日,林内在上海举办厨电战略发布会,立意在解读和探讨“厨电市场发展的三大趋势”。第一个被提出的趋势就是“灶具回归厨房主角”。上海林内营销部部长王延红认为,与欧美国家不同,中国消费者在厨房产品选购上一直存在一个误区,那就是过多地关注吸油烟机,而对生产美食灶具的性能往往忽视。同时,中国的很多灶具产品创新不多,不能满足美食烹饪多样性的要求。因此,消费者开始选择其他烹饪
“There is no new product release, there is no new technology preaching. ” October 22, Lin held kitchen electric strategy conference in Shanghai, intended to interpret and explore “kitchen electricity market development trend ”. The first proposed trend is “stove return to the kitchen lead ”. Shanghai Lin Lin Wang, director of marketing that different from the European and American countries, Chinese consumers in the purchase of kitchen products there has been a misunderstanding, that is, too much attention range hoods, and the performance of the production of gastronomy is often overlooked. At the same time, many stoves in China are not innovative enough to meet the diversity of culinary delights. Therefore, consumers began to choose other cooking