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7月17日,大众日报手机客户端——新锐大众正式上线。身处媒体融合的浪潮,《大众日报》坚持走“订户+手机端”的转型升级之路,从单一传统纸媒变身为一个可视、可听、可感的全媒体平台,开启一个新的开端。新锐大众脱胎于母报,服务于母报,反哺于母报,将报纸订户转化为新媒体用户,旨在实现报纸和客户端一体化发展,共生共荣,此长彼长,走有大众特色的媒体融合之路。新锐大众秉承彰显党报权威,传播主流价值,体现专业品质的理念,内容设计遵循细分化、专业化、个性化原则,树立“高端时政、深度解读、高度聚合、深耕山东”
July 17, Volkswagen Daily mobile client - cutting-edge public formally launched. In the wave of media convergence, the “Dazhong Daily” sticks to the road of transformation and upgrading of “subscribers + mobile phones,” transforming itself from a single traditional paper media into a visual, audible and sensational all-media platform, opening one New beginning Xinrui Volkswagen born out of the mother newspaper, serving the mother newspaper, fed in the mother newspaper, newspaper subscribers into new media users, aims to achieve the integrated development of newspapers and clients, symbiotic co-prosperity, long and long, take the public characteristics The road to media convergence. Xinrui Public adheres to the principle of demonstrating the power of party newspaper, spreading the mainstream value and embodying the concept of professional quality. Content design follows the principle of segmentation, specialization and individuality, and establishes the principle of "high-end current affairs, deep understanding,