研究发现,企业只有真正站在顾客的角度上来看待产品和服务的价值才能活得长久不衰的竞争优势。这种价值是由顾客感知的,而不是企业决定的,这就是顾客感知价值。基于顾客感知价值对房地产行业的重要性,本论文针对房地产顾客感知价值测评,即从顾客的角度,探求顾客房地产价值构成指标,构建评价体系。 The study found that companies can only enjoy a long-standing competitive advantage if they value the products and services from the standpoint of their customers. This value is perceived by the customer, not the business decision, which is the customer perceived value. Based on the importance of customer perceived value to the real estate industry, this paper aims at the real estate customer perceived value evaluation, that is, from the customer’s point of view, to explore the customer real estate value composition index, build an evaluation system.