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NIKE公司一向喜欢招收大牌球星为自己撑门面,但在上两个月却毫无动静。销售量下滑和NBA停摆迫使世界上最大的体育运动鞋公司对它合同下的230名NBA球员进行压缩开支。“我们这样做的原因是停摆伤害个球迷,也伤害了体育运动,并且也影响了我们在NBA投资的增值。”NIKE发言人莫耐(Mooney)如是说。这个决定就意味着减少球员作运动鞋的代言人,对此她毫不否认。耐克在经过利润的三次大滑坡之后决定从联队的投资中入手。“我们也十分不情愿做出会对合作伙伴——NBA球员产生负面效应的决定,”莫耐说道,“但是做生意,我们就必须理智冷静,要
NIKE company has always been like to recruit big stars for their own facade, but in the last two months there is no movement. Decline in sales and NBA stalls forced the world’s largest sports shoes company contracted 230 NBA players under its expenses. ”The reason we did this was to stop hurting fans, hurting sports, and hurting the value of our investment in the NBA,“ said NIKE spokesman Mooney. This decision means to reduce the player’s spokesman for sports shoes, which she did not deny. Nike decided after the three big landslide profits from the United team to start investment. ”We are also very reluctant to make a decision that will have a negative effect on our partner, the NBA player,“ Moore said. ”But in business, we have to be calm and calm.