在信息日益多元化的今天,交流中不同文化间的碰撞和冲突是不可避免的。在这种文化冲突中往往是由于交际双方各自以自身的文化为背景,惯性认为本国的文化才是顺理成章、毋庸置疑的,因此在观念、交际方式等方面无意识地排斥对方的交际方式。所以,无论是语用者还是研究者,只有认识到语境在跨文化交际中的重要性,才能抓住跨文化交际的精髓,真正实现有意义的交流。 As information is increasingly diversified, conflicts and conflicts among different cultures in communication are inevitable. In this kind of cultural conflict, it is often because each of communicators has its own culture as its background. Inevitably, its own culture is a matter of course, and there is no doubt about it. Therefore, it unconsciously excludes each other’s modes of communication in terms of concepts and modes of communication. Therefore, both the pragmatist and the researcher can grasp the essence of intercultural communication and truly realize meaningful communication only by recognizing the importance of context in intercultural communication.