全球金融危机的爆发,令各行各业面临更大的销售压力和营销挑战,如何减少营销成本、增强销售潜能成为企业市场部决策人最头疼的话题。在这样的背景下,企业需要在传统营销渠道外找到更直接、更精准的手段来占领市场,以整合电话、网络、电邮、无线移动和直邮等方式进行的多渠道营销由此应运而生,诸多企业都通过这种方式确立了自己的竞争优势。 The outbreak of the global financial crisis, so that all walks of life are facing greater sales pressure and marketing challenges, how to reduce marketing costs and enhance sales potential has become the most painful topic of decision-makers in corporate marketing. Under this background, enterprises need to find more direct and accurate means to occupy the market outside the traditional marketing channels, resulting in the multi-channel marketing through integrated telephone, internet, email, wireless mobile and direct mail. , Many companies have established their own competitive advantage in this way.