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近几年,电力企业得以深化改革,实现了市场化发展进程。在该背景下,需要电力企业提出有效的营销策略,实现创新性发展,保证电力企业符合当前发展环境的自身需要。因此,在本文中,对电力企业的市场营销环境问题进行了分析,并为其提出完善策略。
In recent years, power companies have been able to deepen their reforms and realize the marketization development process. In this context, it is necessary for power companies to put forward effective marketing strategies to achieve innovative development and ensure that power companies meet their own needs in the current development environment. Therefore, in this paper, the marketing environment of power enterprises is analyzed and a perfect strategy is put forward.