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与热闹喧哗众说纷纭的平板电视市场相比,2008年中国白色家电市场整体趋势依旧保持着相对平稳发展的态势,但是在相对平静的市场表现下白电市场仍呈现了不少新的特点:整体销售增幅减缓,分城市级别市场特征突出;品牌集中度继续提高,二三线品牌市场空间减少;国产重点品牌市场占有率明显提升,日、韩、欧品牌重新三分天下;“家电下乡”造成分城市级别白电销售特征的变化;个别地区中小企业在银根紧缩、出口订单锐减、人工成本上升等综合压力下集体陷入困境等都在2008年市场有所表现。
Compared with the noisy and controversial flat-panel TV market, the overall trend of China’s white goods market still maintained a relatively steady development in 2008, but the white-electricity market still shows many new features in relatively calm market performance: the overall sales The growth rate slowed down, the sub-municipal market features prominent; brand concentration continued to increase, second and third tier brands to reduce market space; domestic market share of key brands increased significantly, Japan, South Korea and Europe re-brave the world; " Resulting in changes in the sales characteristics of white-level cities. In some regions, SMEs in some areas showed their performance in the market in 2008 under conditions of monetary tightening, drastic reduction of export orders, rising labor costs and other collective pressures.