1996年8月,三得利啤酒在上海正式上市。在以后的几年中,三得利啤酒的产销量一直攀升。到目前为止,三得利啤酒在上海地区的市场占有率达到46%。据 AC 尼尔森于2000年7月对上海啤酒市场的调查显示,三得利啤酒品牌的知名度和偏好度在沪上众多啤酒品牌中高居榜首,且有60%的消费者对它的水质有很高评价,是消费者最常饮用的品牌。可以讲,三得利啤酒的独特卖点已深入人心,成为消费者购买的强大支撑点之一。 In August 1996, Suntory Brewery was officially listed in Shanghai. In the next few years, Suntory Brewery's production and sales have been rising. So far, Suntory beer market share in Shanghai reached 46%. According to AC Nielsen's survey of the Shanghai beer market in July 2000, the popularity and preference of the Suntory beer brand topped the list of many beer brands in Shanghai and 60% of consumers rated it highly for its water quality, Is the most commonly consumed brand for consumers. It can be said that the unique selling point of Suntory Beer has been deeply rooted among consumers and become one of the strong support points.