努力实现新闻宣传工作“三个转变”——新闻宣传要从传统宣传向注重价值传播转变传统宣传注重的是基于事实本身的信息输出,意味着单向、扁平、发布式;现代传播注重的是感性的、人性化的、跨文化的、公众喜闻乐见的理念表达和情感交流,意味着双向、立体、互动型。看似一字之差,却存在观念上、方式上、手段上不同。新闻宣传只有“创新视角”一从受众的关切 Efforts to Achieve Press and Publicity Work “Three Transformations” - Press and Publicity To transform the traditional propaganda from traditional propaganda to value communication focuses on the output of information based on the facts itself, which means unidirectional, flat, and distributed; modern communication focuses on The emotional, humane, cross-cultural, public love of the concept of expression and emotional exchange, means that two-way, three-dimensional, interactive type. Seemingly the word difference, but there is a concept, way, means different. News propaganda only “innovation perspective ” a concern from the audience