形象指的是多数人对一个人、组织或地方所持有的普遍判断和看法,是能引起人们思想或感情活动的具体形态。它是衡量一个人、组织或地方可信度和公信力的重要标志,是产生吸引力和影响力的重要因素,也是激发社会发展活力的重要力量。关注形象、打造形象,已为越来越多的有识之士所倡导和追求。形象展示综合性。它包括自然因素,也包括社会因素;包括物质因素,也包括精神因素。就一个地方而言,形象是其综合实力的外在 Image refers to the common judgment and view held by a majority to a person, organization or place, and is a concrete form that can cause people to think or act emotionally. It is an important indicator of the credibility and credibility of a person, organization or place. It is an important factor that generates attraction and influence and is also an important force that stimulates the vitality of social development. Concerned about the image, to create the image, has been advocated and sought by more and more people of insight. Image display comprehensive. It includes natural factors, but also social factors; including material factors, but also spiritual factors. As far as a place is concerned, image is the external of its overall strength