Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations: on the one hand, it should give prominence to the display of the eco-culture of the tourist destination and tourists’ eco-experience, in which way the development behavior on the tourist destination and the tourists’ behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the multilateral benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that consequently four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecotourism. To move shallow ecotourism toward deep one, two models of “four subjects and two wings” and “connecting the two wings” of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La. Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations: on the one hand, it should give prominence to the display of the eco -culture of the tourist destination and tourists ’eco-experience, in which way the development behavior on the tourist destination and the tourists’ behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that made four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecot our move. To move shallow ecotourism toward deep one, two models of “four subjects and two wings ” and “connecting the two wings ” of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La.