宏观经济下行压力加大,报业经济也进入了新常态。本文认为,报业新常态下,报业发展应采取聚焦战略,包括目标聚焦,聚焦于报业核心诉求;定位聚焦,聚焦于媒体本来定位,不跟风新媒体;业务聚焦,收割、剪裁那些对于目标聚焦无益的业务单元,集中精力与资源,做强优势业务。 As the downward pressure on the macro economy increased, the newspaper economy also entered a new normal. This paper argues that under the new normal state of the newspaper industry, the newspaper industry should adopt the strategy of focusing on the development of the newspaper industry, including focusing on the core demands of the newspaper industry. Focusing on the media’s original position and not following the new media, focusing on business, harvesting, Targets Focus on unprofitable business units, focus on resources and strengthen business.