一味追求纯粹的形式,抽离甚至背离这形式中蕴含的精神文化内涵,借用形式表象的装饰意味和形式感达到设计的目的,进行设计创作,此创作方法忽略探究该形式与内容之间的线索,最终会沦为追求“形式化”的“没有意义”的设计活动,文章从这个角度出发,研究纯粹形式在艺术设计创作的消极因素。 Blind pursuit of pure form, from or even deviate from the spiritual and cultural connotation contained in this form, the use of decorative forms of formal sense of meaning and form to achieve the purpose of design, creative design, this creative method to ignore the clues to explore the form and content , Will eventually become the pursuit of “formal ” “meaningless ” design activities, the article from this perspective, the pure form of creative design in the negative factors.