本文着眼于融媒体时代出版业的变革,提出了“从资源到资本”“从产品到品牌”“从‘互联网+’到‘+互联网’”“从文化到文创”四个转变,从发展理念、公司运营、业务发展及实现路径四个层面,探讨传统出版机构如何重塑竞争力。 This article focuses on the reform of the publishing industry in the era of financial media and puts forward the following ideas: from resources to capital, from product to brand, from internet + to internet + "Four changes, from the concept of development, company operations, business development and the path to achieve four levels, to explore how traditional publishing companies to reshape their competitiveness.