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新经济环境下面对激烈的品牌竞争,企业应建立专业标准的UI体系、品牌标准化符号体系与产品高度融合、品牌视觉传达标准化贯穿于企业公开活动中、品牌视觉传达标准化与业务多元化协调发展等策略,可充分发挥对品牌竞争的重要作用,进而达到提高品牌影响力、增强消费者粘性的目标。
In the face of fierce brand competition in the new economic environment, enterprises should establish a professional standard UI system. The brand standardization symbol system is highly integrated with products. The standardization of brand visual communication runs through the public activities of enterprises. The standardization of brand visual communication and the coordinated development of business diversification And other strategies, give full play to the important role of brand competition, thereby enhancing the brand influence and enhance consumer stickiness goals.