作为代表意大利设计的阿莱西在其发展历程中追求设计至上,渐渐形成了自己独特的设计评价体系,创建了内涵梦想与诗意的企业文化,但其成功背后也有隐藏着失败。本文将重点探讨分析阿莱西企业经历的得与失,以此来为国内正在成长的工业设计相关企业提供业界的成功经验。 As the representative of Italian design, Alesi pursues the supremacy of design in the course of its development, gradually formed its own unique design evaluation system, and created a corporate culture of connotation and poetic dreams. However, there are hidden failures behind its success. This article will focus on the analysis of the success and failure of Alesi business experience in order to provide the industry success stories for the growing industrial design-related businesses in China.