论文部分内容阅读
据报道,2012年9月,因为政治因素,日系品牌汽车在中国市场哑火:生产厂临时停工,销售商关门避风,广告、活动纷纷撤停……本是金九银十的收获季节,在广大的中国市场,日系品牌却感知了一把萧瑟秋风。固然,政治因素不可回避。但是,如果我们细究今年1-8月的销售数据,不难看出这样的事实:德系以难以置信的速度上升,美系、韩系稳健前进,日系品牌整体下滑,甚至个别品牌出现崩溃型下滑。这显然不能完全归结于政治的影响了。从历史角度看,日系品牌是较早进入
It is reported that in September 2012, due to political factors, Japanese brand cars misleading in the Chinese market: the temporary shutdown of production plants, vendors closed to shelter, advertising, activities have been withdrawn ...... This is the golden nine silver ten harvest season, in the vast majority of China Market, Japanese brands have perceived a bleak autumn wind. Of course, political factors can not be evaded. However, if we look closely at sales data from January to August this year, it is not hard to see the fact that the rise of the United States at an incredible rate, the steady growth of the U.S. Department and South Korea, the overall decline of Japanese brands and the collapse of individual brands . This obviously can not be attributed solely to the political influence. From a historical point of view, Japanese brands are entering earlier