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本文在充分调研在杭州的世界品牌、国内女装品牌女装品牌情感价值的基础上,通过数理统计的方法,研究女装品牌结构与国内外差距的实际,从中发掘出某些规律,提出中国女装品牌情感价值的相关建议。
Based on the full investigation of the world brand in Hangzhou and the emotional value of domestic women’s brand women’s brands, this paper studies the actuality of the brand structure of women’s clothing and the gap between domestic and foreign countries by means of mathematical statistics, finds out some regularities and puts forward the emotion of Chinese women’s brand Value advice.