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当高端市场出现动荡,要依靠中低端产品提振销量的时候,沱牌舍得才发现自己以往的中低端渠道优势已经逐步丧失。6月23日,四川沱牌舍得集团有限公司(下称沱牌舍得)携手中国服装设计师计文波先生高调亮相米兰时装周。以“舍得智慧”为灵感创作的服装系列在米兰掀起了一股中国文化旋风。据悉,在此之后,“舍得”还将逐一亮相巴黎时装周、纽约时装周、伦敦时装周。从这一系列动作不难看出,沱牌舍得似乎正在刻意把其高端白酒与时尚融合在一起,并继续在高端品牌“舍得”酒上发力。
When the high-end market turmoil, to rely on the sales of low-end products to boost sales, Tuopai willing to find their previous low-end channel advantages have gradually lost. June 23, Sichuan Tuopai Shentai Group Co., Ltd. (hereinafter referred to Tuopai willing to join hands with the Chinese fashion designer Mr. Ji Wenbo appearance Milan Fashion Week. A costume series inspired by “Wise Wisdom” has set off a whirlwind of Chinese culture in Milan. It is reported that after this, “willing to ” will also be unveiled one after another Paris Fashion Week, New York Fashion Week, London Fashion Week. From this series of moves is not difficult to see, Tuopai willing to seem to be deliberately put their high-end liquor and fashion together, and continue in the high-end brand “willing ” wine force.