1986年,欧洲一家咖啡公司成立了一个高端品牌,起初为了降低宣传成本,他们通过在购物中心或者电器店销售咖啡机赠送咖啡胶囊的方式来销售,可是由于该品牌物美价廉的形象过于深入人心,所以当他们推出这种高品质的咖啡时,销量却十分惨淡。公司总监相当苦 In 1986, a European coffee company set up a high-end brand. Initially, in order to reduce the cost of advertising, they sold their coffee capsules by selling coffee machines in shopping malls or in electric stores. However, due to the low-cost image of the brand being too popular , So when they introduced this high-quality coffee, sales were bleak. Company director quite bitter