“破坏游戏规则是新进入市场者的最佳的进攻办法。”哈佛商学院教授克里斯坦森如是说。奥克斯、波导、格兰仕、比亚迪……这些积累了制造经验和获得进攻资本的民营企业,以强大的低成本制造和营销能力,毫不犹豫地切入它们精心遴选过的行业,以自己的游戏方式改变着旧有的行业规则 “Breaking the rules of the game is the best offensive for new entrants,” said Christensen, a professor at Harvard Business School. Ochs, Bird, Galanz, BYD ... These private companies, which have accumulated manufacturing experience and access offensive capital, are able to switch to their well-chosen industry without any hesitation by changing their gameplay style with strong low-cost manufacturing and marketing capabilities With old industry rules