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广告语是产品个性或企业精神是高度浓缩。针对广告语众多的特性,本文选定广告语的修辞手法为突破点,以国内外媒体上出现的经典广告语为范例,对广告语的众多修辞手法进行分析。
Advertising slogan is the product of individuality or entrepreneurial spirit is highly concentrated. Aiming at the characteristics of many advertisement slogans, the rhetorical device of advertisement slogan in this article is a breakthrough point. Taking the typical advertisement slogans appearing in domestic and foreign media as an example, many rhetorical devices of advertisement slogans are analyzed.