图形是不需借助媒介,直观高效率传达科学思想的重要手段。大众科学传播中的图形设计呈现出形式丰富、借鉴多种艺术风格的局面。本文探究大众科学传播中图形设计风格化的主要现象,并认为,现代社会意识形态中有关科学与科学进步的社会信念,在这些图形设计呈现的丰富现象中发挥了重要作用。 Graphics are an important means to communicate scientific ideas without any media. The graphic design in popular science communication shows a rich form and draws lessons from various artistic styles. This article explores the main phenomena of stylistic design of graphic design in popular science communication. It also holds that social beliefs about the progress of science and science in modern social ideology play an important role in the richness of these graphic designs.