导游词是导游人员联系旅游主体(游客)与旅游客体(旅游景观)的手段之一,是游客实现旅游核心消费的重要途径。而旅游是一种文化活动,其本质特征就是游客变换原有的文化环境,探奇求知,以吸取其他地域的文化。具体地说,就是要了解和体验其他地区、国家和民族的文化历史、社会经济生活、风土人情、民族传统习惯以及欣赏民族文化艺术等。导游词正是肩负着向游客传达这些内容的使命。游客在游览的过程中,对景物外在的美与奇是可以直接感知的,而对其本质特征只凭感官是无法 Tourist guide word is one of the means for tour guides to contact the main tourist (tourist) and tourist object (tourist landscape), which is an important way for tourists to realize the core tourism consumption. However, tourism is a kind of cultural activity. Its essential feature is that tourists change their original cultural environment and explore the world in order to learn the culture of other regions. Specifically, it is to understand and experience the cultural history, socio-economic life, customs and traditions of other regions, nations and ethnic groups as well as appreciation of ethnic culture and the arts. Guided tour words are shouldering the mission of conveying these contents to tourists. Visitors in the process of excursion, the beauty of the outside and strange things can be directly perceived, but its essential characteristics alone can not sense