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电视台建立媒体资产管理系统(以下简称媒资系统),不仅能实现对节目内容的数字化管理和长久保存,也是盘活电视台内容资产、构建电视内容产业价值链的基础性工作。高效的媒资系统必将为电视台带来更大的业务扩展空间,整体提升电视台的综合竞争能力,有助于促进更广泛的内容交易市场的形成。媒资系统的经济效益包括直接经济效益和间接经济效益。直接经济效益指人员、时间、资金的节省,
The establishment of a media asset management system (hereinafter referred to as media funding system) by a television station not only enables the digital management and long-term preservation of program content, but also serves as the foundation for activating the content assets of television stations and building the value chain of the television content industry. Efficient media system will surely bring greater business expansion space for the television stations and enhance the comprehensive competitiveness of the television stations as a whole. This will help promote the formation of a broader content exchange market. The economic benefits of the media-funded system include direct economic benefits and indirect economic benefits. Direct economic efficiency refers to the staff, time, financial savings,