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为了更好地搞好公关文秘教学,促进企业实施名牌战略导入 CI 工程,山东省公关协会教学研究会与《公关世界》杂志社定于1997年8月16日至22日在山东济南市联合举办研讨会。会议拟请魏正总裁(台湾艾肯形象设计公司)讲《中国型 CIS 战略推广》;于里教授讲《当代国际公关理论的新发展》;邢颖副教
In order to do a better job in public relations and secretarial education and promote the implementation of brand strategy into the CI project, the Shandong Provincial Association of Public Relations Teaching Research and the “Public World” magazine are scheduled to be held from August 16 to August 22, 1997 in Jinan City, Shandong Province. seminar. The meeting is scheduled to invite President Wei Zheng (Taiwan Aiken Image Design Co., Ltd.) to speak on “China-type CIS strategy promotion”; Professor Yu Lie talks about “The New Development of Contemporary International Public Relations Theory”; Xing Ying, Associate Professor