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由中国传媒大学广播电视研究中心，中国广播电视学刊联合主办的“专业频道的品牌建设与运营——浙江电视台教育科技频道现象”研讨会于22日在北京举行，研讨会由中国传媒大学胡正荣教授主持，浙江电视台教育科技频道总监夏陈安作了主题发言。中国传媒大学的黄升民教授、胡智锋教授、中国人民大学的喻国明教授，清华大学的崔保国教授、陆地教授，北京师范大学的周星教授、于丹副教授，香港中文大学陈韬文教授应邀到会。他们从不同角度结合浙江教科频道近年来的实践，对我国电视专业频道的节目、品牌、产业链构建、盈利模式等有关问题发表了各自的观点，并进行了深入交流与研讨。
The “Symposium on Brand Construction and Operation of Professional Channel - Phenomenon of Education Channel of Zhejiang TV Station” co-sponsored by Radio and TV Research Center of Communication University of China and China Radio and Television Journal was held in Beijing on the 22nd. The symposium was jointly hosted by Communication University of China Hu Zhengrong Professor presided over, Zhejiang TV education technology director Xia Chen An made a keynote speech. Professor Huang Shengmin, Professor Hu Zhifeng of Communication University of China, Professor Yu Guoming of Renmin University of China, Professor Cui Baoguo of Tsinghua University, Professor Lu Xing, Professor Zhou Xing of Beijing Normal University, Associate Professor Yu Dan and Professor Chen Taowen of Chinese University of Hong Kong were invited to attend. From different perspectives, they combined with the practice of Zhejiang Education Channel in recent years and expressed their opinions on the issues concerning programs, brands, industrial chain construction and profit-making mode of China’s television professional channels and conducted in-depth exchanges and discussions.