“绿色食品”，对于大多数消费者来说并不陌生，然而，自１９９０年被作为战略性项目开发以来，绿色食品却似乎虚度了九个春秋，迄今未能“绿”遍市场。消费者的认可是产品投放市场取得成功的关键。中国社会调查所今年进行过一次有关绿色食品的调查。结果显示，７６．６％的人 Green food is no stranger to most consumers. However, since its development as a strategic project in 1990, green food seems to have been on the verge of spring and autumn for nine years and so far has not been able to “green” the market. Consumer recognition is the key to product success on the market. China Social Investigation conducted a survey on green food this year. The results showed that 76.6% of people