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每年玩具市场上最大的销售节点之一的“六一”儿童节过后,大体可以对这个市场上半年的表现基本下一个结论。一些业界人士认为,玩具市场2015年上半年仍然处于一个较为平淡的行情中,春节过后便进入了销售淡静期,直到临近“六一”才于各渠道出现明显的反弹行情,而这一波反弹行情也让不少厂商感到安慰,因为这与他们在上半年努力着手调整经营
After one year’s “Children’s Day”, one of the biggest sales nodes in the toy market each year, we can basically make a conclusion about the performance in the first half of this market. Some people in the industry believe that the toy market is still in a relatively flat market in the first half of 2015. After the Spring Festival, it entered a quiet period of sales until it approached “61” before it showed a clear rally in various channels, and this A wave of rally also feel comfortable for many manufacturers, because this is their first half of the efforts to start adjusting their operations