旅游商品的细分和与之相关的定位,影响着旅游购物的成败——不止一个设计师曾对笔者说:我要设计一个让所有人都喜欢的东西。也有不止一个企业家对笔者说:我要找人设计一个让所有人都买的东西。我诚心诚意地告诉他们:“这样的东西不存在。”人们无论从喜好、爱好,还是从收入等各方面都是不同的。就以手机为例,即使某一品牌的手机广为人知,并深受很多 The breakdown of travel goods and the related positioning affect the success of travel shopping - more than one designer once told the author: I want to design something that everyone likes. More than one entrepreneur told me: I’m looking for someone to design something that everyone can buy. I told them sincerely: “There is no such thing as this.” People are different in everything from preferences, hobbies, and incomes. Take the mobile phone as an example, even if a certain brand of mobile phone is widely known and deeply affected