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《广告服务明码标价规定》的硬性规定,与广告行业自身发展的相对无序和混乱状况不无关系:广告公司的信誉问题日益引人注目;虚假广告现象成为广告业种种问题被提上政府议事日程的导火源;广告公司的收费体系不透明,存在乱收费的现象等。随着2005年底彻底放开外国人在中国建立全资广告公司的政策,外资广告公司将大肆入侵,本土中小型
The rigid rules of the “Provisions on the Price Marking of Advertising Services” are not unrelated to the relative disorder and chaos in the development of the advertising industry itself: the reputation of advertising companies is getting more and more noticeable; the problems of false advertising becoming the advertising industry have been put on the government agenda Calendar of sources; advertising company’s fee system is not transparent, there is the phenomenon of arbitrary charges. With the policy of setting up a wholly-owned advertising company by foreigners in China completely liberalized by the end of 2005, foreign advertising companies will aggressively invade local small and medium-sized