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本文以体验经济理论为依据,在分析旅游者消费行为向旅游体验转化的基础上,构建了乡村休闲旅游产品的体验开发模式,并以天津城郊区县为例,提出了体验经济下乡村休闲旅游产品开发的具体策略。一、引言当前,在我国乡村旅游蓬勃发展的同时,乡村旅游产品开发创新方面的不足也逐渐显露。如何为我国乡村旅游的持续发展提供动力,这是值得我们思考的一个问题。从1999年《体验经济》
Based on the theory of experiential economy, based on the analysis of the transformation from consumer behavior to tourist experience, this paper constructs a model of experiential development of rural leisure tourism products. Taking Tianjin suburbs as an example, Specific strategy of product development. I. INTRODUCTION At the same time, at the same time of the vigorous development of rural tourism in our country, the inadequacy in the innovation of rural tourism product development is gradually revealed. How to provide a driving force for the sustainable development of rural tourism in our country is an issue worth our consideration. From 1999 “experience economy”