论文部分内容阅读
随着社会的不断发展,人们的生活质量得到了很大程度的提高,与此同时,旅游行业得到了快速的发展。旅游文化的发展在很大程度上促进了文化的传播,尤其是旅游小镇品牌的创造,在很大程度上促进我国科学社会的重大发展,而且对我国社会发展有很大的促进作用,接下来将以以河口镇为例,重点分析文化传播视野下的特色旅游小镇品牌形象塑造与传播的必要性、重要意义,文化传播视野下的特色旅游小镇品牌形象塑造的基本原则以及浅析文化传播视野下旅游小镇品牌的塑造和传播的具体措施。相信通过对这些内容的探讨,我国的特色旅游小镇一定能够得到良好的发展。
With the continuous development of society, people’s quality of life has been greatly improved, at the same time, the tourism industry has been rapid development. The development of tourism culture has greatly promoted the spread of culture. In particular, the creation of a small town brand has greatly promoted the significant development of our country’s science and society and has played a significant role in promoting social development in our country. Take Hekou Town as an example, this paper will focus on the necessity and significance of shaping and disseminating the brand image of the featured tourist towns from the perspective of cultural communication, as well as the basic principles for shaping the brand image of the featured tourist towns from the perspective of cultural communication The Specific Measures for Creating and Spreading the Brand of Tourist Towns from the Perspective of Cultural Communication. I believe through the discussion of these contents, China’s special tourist town will certainly be able to get a good development.