有这样一个故事,为了扩大市场,美国一家鞋厂老板派一名市场经理到非洲一个孤岛上进行市场调查。那名经理回来报告说:“这里的居民从不穿鞋,此地无市场。”老板听完汇报思索良久,吩咐另一名市场经理再去实地调查。 There is such a story, in order to expand the market, a shoe factory owner in the United States sent a marketing manager to an isolated island in Africa for market research. The manager came back and reported that: “The residents here never wear shoes. There is no market here.” After listening to the report for a long time, the boss told another market manager to investigate again.