进入新世纪之后,科学技术迅猛发展,各种新媒体相继诞生,使得我们已经进入了新媒体时代,生活、学习、工作方式发生了翻天覆地的变化。新媒体的出现,对社会产生的影响是相当深刻的,给群众文化活动也带来了巨大影响。如何借助新媒体的力量推广群众文化活动,是相关工作者必须慎重考虑的重要问题。本文尝试研究在新媒体环境下开展群众文化活动的对策,意在起到抛砖引玉之用。 Since the advent of the new century, with the rapid development of science and technology and the birth of various new media, we have entered a new era of media, in which the ways of living, studying and working have undergone tremendous changes. The emergence of new media has a profound impact on society and has brought tremendous influence on mass cultural activities as well. How to promote mass cultural activities with the help of new media is an important issue that relevant workers must carefully consider. This article attempts to study the measures to carry out mass cultural activities in the new media environment, which is intended to serve as a starting point.