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我自认为自己是一个投入到一个行业、就会全身心扑在业务上、激情迷醉而又坚韧的“实践型专家”。在这个最好的时代,我们每个人要做成点事,莫不如此,自2007年成立名传无线开始,我一直带着一班兄弟奋战在移动数字营销的一线,从企业短信,彩信手机报,微博,微信,到现在手机流量营销需要不需要做移动数字营销的这个问题上,似乎已经不用讨论;但究竟如何做移动数字营销,别说广告主,就是4A,甚至很多移动营销服务商、手机广告平台运营商和移动应用开发商都各有不同的理解。核心的原因是现在广告的生态链太复杂了,业态的周期太短了,基本上可以说月月变,前面
I think I am an investment into an industry, it will be wholeheartedly fluttering in the business, passionate and tough, “practical experts.” In this best era, each of us to make something extraordinary, so since the establishment of the nameless wireless since 2007, I have been working with a group of brothers in the mobile digital marketing front line, from corporate messaging, MMS mobile newspaper , Microblogging, WeChat, now mobile phone traffic marketing need to do not need to do this issue of mobile digital marketing, it seems that no need to discuss; but how to do mobile digital marketing, let alone advertisers, is 4A, and even many mobile marketing service providers , Mobile advertising platform operators and mobile application developers all have different understandings. The core reason is that nowadays the ecological chain of advertisements is too complicated, the period of format is too short, and basically it can be said that the changes of the moon and the moon, front